Product Development Process: Create Successful Products

- Updated on April 9, 2024

Product development is a process that product managers and product owners often go through. When they do this correctly, product development can lead to the creation of successful products. This blog post will cover the product development steps in detail and what they mean for your company’s success!

What is a product development process?

A product development process is a set of steps and procedures that lead to the creation of successful products. A typical process includes the research and development, launching, growth, and decline phases.

The process requires communication between different departments within an organization to ensure that the product meets customer expectations while staying within time and budget constraints.

What is meant by product development?

Product development is the process of making new product. Product development is a process in which product developers create product and follow product development process. The product development process, as mentioned before, guides companies through a set of steps and procedures that lead successfully to product creation.

Who Is Involved in the Process?

Product development is about product engineering, product design, and product development. So, product development is a product-centered process that calls for the efforts of product engineers, product designers and product managers.

Why is important for your business to have a product development process?

If you have created a product before, then the answer is obvious. The product development process allows you to create a product which will be useful for your customers and bring value to your business. The product development process is how you get from concept to product release, with data analysis throughout the entire product development process.

Having planned a great product development process will make product development a lot easier and more efficient. In the end, you will have a product that is developed correctly from beginning to end as long as you have a product development process.

And having a correctly developed product means that your business will grow and meet the product demands for your customers. While this happens, your company will increase the revenue it receives and will achieve business growth.

What are the 2 product development process types?

Product development process can be product-driven or customer-driven. In a product-driven product development process, product managers define what product to develop, and the development team figures out how to create it.

In a customer-driven product development process, market research and product testing define customer needs and product specifications, and the development team works to figure out how to create a product that meets those requirements.

If a company wants to succeed then, its members must combine both to get the best results.

What are the 4 typical stages of the product development process?

Product Development Process stages

In product development, the product life cycle is a product’s progression through four distinct phases: research and development, launching, growth, and decline. Each of these four stages has its own set of variables to be considered for product success. The earlier in the product life cycle that you can make your corrections or changes, the better off you will be.

What is the first step in the product development​ process?

The first step in product development is research and development. In this stage, product managers define product requirements and product specifications.

This is where product developers conduct market research, product evaluation, design the product’s architecture, establish product specifications and product requirements.

What is the second step in the product development process?

The next step of product development is launching, where product developers create product prototypes, product test the product and manage product launch.

This is where you take your product to market. You need to get product acceptance from product testers, product reviewers, and product users. This stage is all about getting your product into the hands of actual customers to see how they interact with product and to see how they will use it.

What is the third step in the product development process?

The product growth stage is where product developers analyze product use and product performance.

This is where product managers plan product improvements, provide customer support, and create a strategy for competitive product management.

What is the last stage of the development process?

The last stage of the typical product development process is the decline stage. The product decline stage is where product managers analyze product performance and plan for product end of life.

In this stage, product developers work to figure out the product’s reason for decline and look to see if the team can make any product changes so that product growth can continue.

How can you come up with new product ideas for your business?

You can come up with new product ideas by studying product users and customers.

What are the key factors to consider when coming up with product ideas?

There are three main product development factors to consider when coming up with product ideas: customer needs, product sales, and product costs.

Figuring these out can help you prioritize product development ideas and choose the right product idea to create.

What are the complete steps in the new product development process?

New Product Development Process steps

There is a typical process every business should follow. But what are the complete steps in the product development process? This is what we are going to figure out now.

Step 1: Idea & Concept Generation

The first step here is the idea and concept generation. Come up with product ideas and product concepts for new products you want to create. You also have to prioritize product ideas and choose the best product idea.

Step 2: Product Definition (Discovery)

In product discovery, define product requirements and product specifications. This is where product developers conduct market research, product idea testing, design the product’s architecture, create product specifications and product requirements.

This is a product development step that requires 3 important things to consider!

Marketing Strategy Development

Here, managers and developers explore and define the key points of differentiation for the new product. This means product managers and product developers have to look at how the product can set itself apart from its competitors.

If your business does not operate this step in the new product development process correctly, it might delay your product’s growth. As this step happens before you gather your entire team, here it is better to define your marketing strategy. Also, though this is the early phase of product development, you can estimate metrics such as acquisition costs or annual recurring revenue.

Business Analysis

In the second step of the new product development process, you must conduct business analysis as well. To explain, your team should search for similar products and create a competitive analysis. Also, your team should construct the distribution strategy, which might include eCommerce.

The reason you have to do this is to make sure that revenue you will make are at least the minimum you expect to have. Also, defining the market strategy can help define the expenses on advertising and the results of it, which help in calculating the ROI of your product.

Development Costs

Here, the team can estimate the costs you will need for the product development process of the development cycle. This can happen with the help of the business analysis. But, it also requires understanding the product’s definition. Also, the development cost affects the business analysis, as it is a factor that affects the IRR and ROI metrics.

Step 3: Prototyping

This step is, in fact, part of the product engineering process. It requires, though, to create a detailed business plan. Before this step in product engineering, it is best to conduct market research. But if you follow this process, you have already done this at the step 2.

Also, in the product engineering process, it is highly important to create a design for the product idea first. Then, here the prototyping starts. This is the process of creating a model or element models that will complete the final product. This usually involves a 3D printing process, too.

When prototyping, in the product development process, your company also needs to pricing that you can sell the final product, but as well as how much it will cost you to produce it.

After this step, the product engineer will consider many factors, such as manufacturability, material analysis, usability, and safety issues. He does this before he moves on to the next step of the product development process.

These steps are crucial in the product development process. Once your product engineer goes through the several stages the process requires, he can identify several risks that the new product might come with. So, he can let you know about these and the solutions to this. This way, you can save time and money.

Hint: Now that you have a model to present to your potential clients, you can define your marketing strategy and test it. This way, you will know which strategy is best for your new product.

How will 3d printing change the new product development process?

Product development process is a dynamic process which needs to be adapted to the product and product dilemmas. The product development process includes various innovative activities that will help product designers and product developers to bring out better, effective and more creative products.

3D printing will not only change the product development process but also the product innovation and creative process by providing a platform for product designers, product developers and inventors. Using 3D printing in product design facilitates better quality products with diverse properties without compromising the cost.

3D printing gives you the opportunity to see how your actual product will be. Thus, it can show you how it works and if there are any errors that you need to fix. But it is not only that. When you have an actual model in prototyping with 3D printing, you can also see many other factors to consider early, such as your marketing strategy or the costs you will have to spend. This way, you can launch your new product to the market early, while you spend the bare minimum money.

Step 4: Detailed Design and refining the product design

The next step of the new product development process is creating a detailed design and refining the design, if needed. This is mostly the product engineer’s responsibility, as it is a significant part of the product engineering process.

This includes testing the model under various circumstances to define safety problems, usability, user friendliness and more. Also, this may include testing new materials to refine the product design to a better one.

But, it doesn’t have to be only the product engineer’s responsibility. The company itself can get feedback on the model to see if customers would like to use what you want to offer. Then, the business can ask its team to produce something that meets the customers’ needs.

Step 5: Validation Or Testing

Testing and validation make sure that the final model works as planned. It means that your team has to test again the model to get the final approval.

This includes testing the model itself for the issues we discussed above in the product engineering phase. But it is not only that. It means you have to validate the potential product to your potential clients and the market you will release it.

It also means you make sure that you can produce that product financially.

At this step of the product development process, you also check that your marketing strategy can support the product itself. If not, you either have to change the product or the strategy itself.

Here is the last chance of your company’s team to revise anything that you think would make better the product. After this step, your product will go to production and you will release it to your market.

Step 6: Commercialization

At the last step of the new product development process, your team makes sure that everything is ready to manufacture and launch the product. This includes sales and marketing plans for releasing the product as well.

Finally, the product development process is over with commercialization of the product. This means that you are ready to release your product out in markets and get profit out of it.

When the product development process is over with commercialization, you will see if your product was successful or not.

Do you want to know more about this process? Then, we recommend you read our article Product Development: Creating A Brilliant Product.

How to improve product development process?

There are many ways that you can improve the product development process and we will discuss them below:

  • Attracting the right talent to your organization.
  • Make the product development process more efficient.
  • Work with an agile product team.
  • Use virtual prototyping to improve the product design and product engineering process.
  • Improve the product validation process by using the product design thinking method.
  • Use product development software for product data management to make sure you can deliver the product development process on time.
  • Use product data management software to speed up product validation and testing phases of the product development process.
  • Make sure your product is safe by using product compliance to check the product development process.
  • Find a product manager to lead a product development team and develop the product strategy so you can achieve your business goals.

These are just a few ways to improve your product development process to help you get started.

Final Thoughts

The product development process is how your team makes sure that your product will be successful. It includes designing, researching, testing and validation and many more phases to make sure your product design works as planned.

However, if all this sounds daunting or if you want help to enact these principles, then you should make sure you hire the right experts to handle the project. This could mean hiring new and expert product engineers, product managers and product designers.

Product development is a product-centered process that requires the efforts of all of them. Do you want to know when you need a professional by your side? Then, we recommend you read our article Product Development Engineer: Why Do You Need One?

Do you want my team to bring your next product idea to life?

Picture of George Petropoulos

George Petropoulos

Founder of Inorigin - Mechanical engineer with passion for bringing innovative products to life with ingenious design strategy.

Connect with me on LinkedIn
Picture of George Petropoulos

George Petropoulos

Founder of Inorigin - Mechanical engineer with passion for bringing innovative products to life with ingenious design strategy.

Connect with me on LinkedIn
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